Niche Merchandising Inc

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Niche Merchandising was founded in Sri Lanka by Mano Sheriff (nee Dharmadasa) in 1990 to supply plush and wooden toys to Europe and USA. A Chartered Accountant by profession her association with the toy industry started two decades ago in Australia as the Finance Manager for Revell Australia – a specialist model car / plane company based out of Melbourne. 20 years of hands on industry experience have enabled Mano to climb from this humble beginnings to being awarded the Woman Exporter Of the Year at the 2011 Sri Lanka Annual National Chamber of Exporters Awards. At the same event DSL Toys, where Mano is currently CEO, was awarded the Gold Award for the industry sector large category.